Lumière Beauty

The Lumière Beauty project was an endeavor to create a brand identity that resonates with the essence of natural beauty and empowerment. Tasked with encapsulating the brand’s mission to enhance women's confidence and radiance without concealing their unique features, the project foregrounds Lumière Beauty’s commitment to cruelty-free, eco-friendly, and all-natural ingredient-based products.

At the heart of the brand’s identity is a logo that combines simplicity with elegance, featuring a stylized typographic design that symbolizes the brand’s focus on illuminating natural beauty. The choice of a clean, geometric grotesque sans serif font balances professionalism with warmth, making the logo not only modern and readable but also welcoming and distinctive. This is complemented by a color palette inspired by the serenity of the natural world, consisting of soft pastels that invoke calm and a sense of well-being.

Lumière Beauty positions itself as a pioneer in the realm of facial serums, offering a diversified product range that promises to enlighten, firm, and moisturize the skin. The brand’s packaging design adheres to principles of minimalism and sustainability, utilizing recyclable materials and featuring the brand’s signature soft hues and logo. The combination of JUST Sans and Sofia Pro fonts in the typography communicates sophistication and personality, aligning with Lumière Beauty’s vision of approachable luxury. This branding effort encapsulates a clean and minimalist aesthetic, seamlessly blending into any beauty routine while maintaining a distinct and refined identity, thereby redefining what it means to embrace and enhance one’s natural beauty.