BUBBY Mineral Water

In the dynamic beverage market, the BUBBY rebranding project emerges as a refreshing blend of playful charm and health-conscious appeal. Tasked with introducing BUBBY, a flavored mineral water that caters to the modern consumer's thirst for both wellness and excitement, we pursued a creative direction that emphasizes vibrancy and inclusivity. Our objective was to capture the essence of BUBBY's personality—bubbly, flavorful, and irresistibly refreshing—through a comprehensive visual and branding strategy.

Our approach centered around the vibrant pink branding and the playful JEMROK typeface, both of which reflect BUBBY's lively and inclusive ethos. The sleek bottle design, with its clear body, allows the drink's color to allure consumers, while the whimsical bubble motifs underscore the brand's effervescence.

This revitalized identity invites consumers to experience the joy and vibrancy BUBBY brings to the health-conscious beverage market, solidifying its position as the go-to choice for those seeking refreshment with personality. Through strategic design and thoughtful branding, BUBBY now stands as a testament to the power of creativity in capturing the essence of a truly refreshing experience.