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TOMO Bottle

Project Type

Rebranding, Logo Design, Signage Design, Packaging

Role

Lead Graphic Designer

Year

2023



The TOMO project represents a meticulous rebranding journey for a luxury wellness and bottle brand, aimed at encapsulating the essence of elegance, femininity, and exclusivity. This initiative was embarked upon with the goal of elevating TOMO's brand image to new heights of sophistication, authenticity, and community engagement. Through a harmonized blend of creative strategy and design excellence, we have successfully redefined TOMO's visual and brand identity to resonate deeply with its audience.

At the heart of this transformation was the task of reimagining TOMO's color palette, typography, and logo to align with its core values of empowerment and sophistication. A strategic selection of colors, including a vibrant red for strength, a gentle pink for charm, and a serene cream for elegance, alongside silver accents for prestige, set the stage for a brand that commands attention while inviting intimacy. Our typographic choices introduced a chic, refined typeface to reflect TOMO's aspirational essence, balanced with clean lines to ensure approachability.

The reimagined logo, inspired by the golden ratio, serves as a beacon of balance, wisdom, and feminine strength, reinforcing TOMO's commitment to inspiring individuals towards self-discovery and empowerment. This emblem, coupled with our thoughtful approach to packaging and collateral materials, solidifies TOMO's position as a beacon of luxury wellness, offering an unparalleled experience of elegance and self-expression.

This comprehensive rebrand has not only repositioned TOMO within the luxury market but has also crafted a narrative that invites clients to explore their own potential in the most sophisticated and exclusive manner. The outcome is a testament to the power of design in transforming a brand's identity, ensuring TOMO stands out as an emblem of style, empowerment, and the pursuit of authentic self-expression.

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