Xplorate

In a collaborative venture uniting skills and strategic acumen, a role was undertaken as Assistant Designer in conjunction with Studio Maller and Nomazi Advertising for the rebranding of Xplorate. The initiative focused on rejuvenating the brand's identity to appeal more strongly to contemporary consumers while preserving its fundamental values.

This role encompassed supporting the design team in crafting a renewed visual identity that appeals to both the brand's longstanding customers and prospective new audiences. Utilizing modern design techniques coupled with strategic marketing insights, a comprehensive brand narrative was developed. Notable contributions included assisting in the redesign of the company logo, establishing a new color scheme, and participating in the development of the website, ensuring a cohesive and modern online presence.

These efforts culminated in the launch of a redesigned website, which now stands as a testament to Xplorate’s revitalized brand experience. The impact of the extensive rebranding project is visible on the newly refined Xplorate website.

This project not only elevated the Xplorate brand but also played a pivotal role in advancing the professional development of the design team, enhancing their proficiency in navigating brand evolution within a competitive marketplace.